Entrepreneur, Business Owner, Consultant, Speaker,
Author and Executive Facilitator
Managing Partner of Master Connection Associates (MCA)
Passion, energy, and humor….these are words often used to describe Cindy Novotny.
Cindy founded Master Connection Associates and it is now one of the premiere international consulting and training organizations specializing in service delivery, sales and leadership performance. MCA’s work contributed to client success including The Ritz-Carlton Hotel Company earning an unprecedented two Malcolm Baldrige National Quality Awards, Alston & Bird, LLP Law Firm reaching number two on Fortune Magazine’s ‘100 Best Companies to Work For’ List and Barclays Bank (UK) becoming the #1 service provider in their competitive set while winning over 17 national and international service excellence awards…and counting.
During MCA’s history, Cindy has received numerous awards and accolades. The American Society for Training & Development (ASTD) recognized her as one of nine most powerful and innovative speakers and Hospitality Sales and Marketing Association International (HSMAI) recognized Cindy as one of the Top 25 Most Extraordinary Minds in Sales & Marketing. The Award is given for the most innovation, vision and achievement in the hospitality, travel and tourism industry.
A true “road warrior,” Cindy travels almost 50 weeks per year speaking, training and consulting.
For ‘fun’ she wrote a book called, “Living With No Balance…And Loving It!” It encapsulates her life on the road as an entrepreneur running an international consulting company, assisting with her award winning restaurant, and managing her 200 acre cattle farm in Iowa. In this fast-paced book, Cindy challenges people to feel good about trying to do it all while living in a less than balanced world.