| Rosalind Bordo & Siri Eklund | Two Bright Lights |
| In 2001, Rosalind Bordo founded Rosalind Weddings, a boutique wedding photography studio in Chicago. She quickly became a much sought-after photographer in Chicago for her photographic talent, but it was her business and marketing acumen that got her noticed as a sensible, no-nonsense counselor in the industry. Rosalind has been a frequent speaker at the Digital Wedding Forum conventions (an international trade association of wedding photographers) talking about the Business of Wedding Photography. She has also run a private consulting business helping photographers better handle their finances and bookkeeping. In short, she knows her stuff and understands how to teach business to artists. Prior to her wedding business, Rosalind spent 6 years as a management consultant at Deloitte Consulting, where she learned a thing or two about building relational databases. Rosalind holds a BA in Economics and English Writing and an MBA from the Kellogg School of Management at Northwestern University. Rosalind is fond of expressions such as “bigger fish to fry” and “low hanging fruit,” which sometimes make sense and other times make us wonder if she is really just thinking about lunch. Siri Eklund has split her career between the United States and Europe. Her marketing career in luxury goods began at Louis Vuitton, LVMH, where she marketed global powerhouse brands such as Moët & Chandon Champagne and Grand Marnier Liqueur. Siri's marketing experience includes launching new products and developing innovative promotional programs. She blinged out an entire London Taxi with Swarovski crystals and bagged PR throughout Europe for Moët. She was the idea girl behind Grand Marnier's US tour where Mini Coopers were outfitted as grand margaritas (on the rocks with salt). But Siri isn't just into razzle dazzle; she has over 6 years of consulting experience at McKinsey and Co., where her love affair with Excel and intense analytics began. Siri graduated Phi Beta Kappa in Economics at Northwestern University, while being a full scholarship athlete in tennis and Big Ten Sportswoman of the Year. She also holds an MBA from the Kellogg School of Management, where she met Rosalind. She doesn't drink caffeine, has enough energy to power a small city, and hopes some day to talk shop with Warren Buffet and play tennis with Rafael Nadal. |